The program offers very “cliché” tests, based on hackneyed and sordid prejudices. Conversely, the sum will go to those who have identified it. If the homosexual person crosses the eight episodes without having been pierced up to date, he wins two million rubles (27,000 euros). One of them will be eliminated by the majority. Participants have 52 minutes per episode to stop their vote. Over the course of tests based on the most dubious prejudices – a candidate’s reaction to a stripper or stripper drawn by lot, blind identification and touch of a female or male buttocks, this last test making it possible to win an immunity trophy – it’s about exposing the “intruder” among heterosexuals. Halfway between Secret Story and Koh Lanta, the concept is to reveal the homosexual among the eight men locked up together. And more than a million people have already seen it.

“Я не гей” (“ I am not gay”) is a reality TV program broadcast since April 25 on Youtube.